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Privacy Policy

PRIVACY POLICY

Last Updated: [01/04/2025]

1. Introduction

Welcome to Direct Care NY (“Company,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at [www.directcareny.com] (the “Website”), contact us, or use any related services.

By using our Website or providing information to us, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

2. Information We Collect

We collect personal information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Phone number

We may also automatically collect certain information using the Facebook Pixel, Google Analytics, and HubSpot Analytics, such as your IP address, browser type, referring URLs, and browsing activities on our Website. These third-party tools help us analyze Website traffic and user behavior for the purposes described below.

3. How We Collect Your Information

  1. Sign-Up Forms

    • When you fill out a form on our Website (e.g., to contact us, request information, or sign up for newsletters), we collect the personal information that you voluntarily provide.

  2. Automatic Data Collection

    • We use Facebook Pixel, Google Analytics, and HubSpot Analytics to automatically collect data about your device and how you interact with our Website. These technologies help us understand user behavior, remarket our services, and measure the performance of our campaigns.

4. How We Use Your Information

We use the information we collect for various business purposes, including:

  • Remarketing campaigns to show you relevant ads and offers on other platforms or websites.
  • Email communications (e.g., newsletters, updates, marketing messages, or responses to inquiries).
  • Statistical analysis to improve our Website functionality, user experience, and the effectiveness of our marketing.

5. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information as follows:

  • Service Providers: We use third-party platforms (Facebook, Google, and HubSpot) that process data on our behalf to provide analytics and marketing services.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

6. Data Retention

We retain personal information in accordance with the default retention policies of Facebook Pixel, Google Analytics, and HubSpot Analytics. If you have questions about specific retention periods, you can contact us at contact@directcareny.com.

7. Data Security

We employ commercially reasonable security measures—such as secure hosting environments—to protect your personal information. However, no security system is impenetrable; therefore, we cannot guarantee the absolute security of your information.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us at contact@directcareny.com so we can delete it.

9. Cookies and Similar Technologies

We use tracking technologies (Facebook Pixel, Google Analytics, HubSpot Analytics) to collect usage and device information. These technologies may use cookies or similar mechanisms to recognize you and personalize your experience. If you prefer not to allow these technologies to track your activity, you can typically adjust your browser settings to delete or block cookies, but note that this may affect some functionality of the Website.

10. Your Rights and Choices

  • Access, Correction, and Deletion: If you would like to access, correct, or request deletion of your personal information, please email us at contact@directcareny.com.
  • Opt-Out of Marketing Communications: You may opt-out of receiving marketing emails by following the unsubscribe link in the emails or by contacting us directly.

11. Do Not Track (“DNT”)

Some browsers offer a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. At this time, our Website does not respond to “Do Not Track” signals. You may use your browser settings to reject cookies if you do not wish to be tracked.

12. New York Privacy Rights

Residents of New York may have certain rights regarding their personal data. While New York does not currently have a comprehensive privacy law like some other states, we endeavor to comply with applicable consumer privacy protections. If you are a New York resident and have any questions or requests regarding your personal data, please contact us at contact@directcareny.com.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised policy on our Website. We encourage you to periodically review this Privacy Policy to stay informed of any updates.

14. Contact Us

If you have any questions or comments about this Privacy Policy or our privacy practices, please contact us at:

Direct Care NY
Address: 2003 Coney Island Ave, Brooklyn, NY 11223
Email: contact@directcareny.com

Thank you for trusting Direct Care NY with your personal information.